Contact the Editor: Tiffany Daniels

Please Note

Due to demand we can't respond to everyone and we can't guarantee your music will be covered even if we like it. It's nothing personal, we just don't have the time.

Tips on How to Submit to a Blogger

Approaching a blogger to cover your music is a tough business. Between egos and general convention, there’s a minefield of etiquette to navigate, and multiple hoops to jump through. Get the formula right, and a decent pitch can lead to exactly what you need: widespread coverage of your music, reaching thousands of readers at a time. Get it wrong, and you run the risk of alienating yourself.

Initially music blogs represented an accessible avenue for unsigned and unrepresented musicians. Over time, that’s changed. Blogs have become pickier about what music they cover, and how they choose to cover it. Some take this to the extreme. Others simply struggle to manage the demand placed upon them.

Here at DrunkenWerewolf we like to think we’re diplomatic when it comes to accepting submissions. We always judge music on its own merit, accept and even encourage unsolicited emails, and veto the slim few - but we still have criteria that must be met in order to help us deal with the massively high levels of correspondence we receive on a daily basis.

Below, we list some of the core rules to follow when submitting your music to the blogging world, including DrunkenWerewolf.

Contacting multiple bloggers: When possible, it’s best to avoid group and bulk mailouts. An independent email will help you to properly engage with your chosen blogger. For larger sites especially this is encouraged. However, reaching out individually to every blog under the sun just isn’t necessary. We said it. We would much rather you spent time on your craft. Bloggers who disagree probably care more about their egos than music itself. Unfortunately, putting that attitude into practice is not going to gain you coverage.

If you do go down the group and bulk mailout route, keep the following in mind:

  • Use BCC. Not only does it partially cover your tracks by disguising the bulk mailout as an individual one; it keeps contact details secret. We don’t mind our email addresses being shared – they're available for everyone to see on the website – but that’s not to say other bloggers on your agenda feel the same way.
  • Keep your message as generic as possible. Don’t define bloggers by gender or location, but try to remain conversational and friendly. You need to write an email that’s appropriate for everyone on your list, not just the primary candidates.
  • Don’t weigh your email down with images and design. It clutters your message, and it can make it seem like a fan subscription service the blogger didn’t sign up for. Keep things fresh, simple and to the point.

Be patient: This is our major bugbear. Repeatedly following up or chasing bloggers for coverage isn’t going to do anyone any good. If you do so within a short space of time, it’s liable to get you blacklisted. Blogging takes time. At DrunkenWerewolf we receive roughly 300 emails a day. We blog a maximum of 5 articles per week. Do the math: it’s easy to see how our work builds up. In fact, we simply ignore follow up emails – and we bet we’re not alone in this.

Pay attention: By their very nature, blogs don’t cover every genre under the sun. Study your chosen blog and get to know it before submitting your music. Does the blog cover remixes? Do they publish music reviews after a record has been released? Does the blogger have any association with your style of music? It’s important to realise there is no fast track through this process. If you want someone to spend time researching your project, you need to research theirs first.

Don’t be rude: It’s amazing that this needs to be said at all, but here goes. Don’t be antagonistic. In any way. We've had musicians claim the music we cover is terrible but we can address the problem by giving them some column space. We've had musicians question the criteria we've put in place because it seems unfair to them. It's our project, we don't need an excuse not to cover you.

Send us your music: Another obvious one. An email without music is frankly pointless. Do not contact your chosen blogger asking if it’s okay to send them your music: just jump right in there. Try to link to a stream for ease of access, rather than attaching an MP3, and put the link towards the top of your message. At the end of the day, it’s all about the music – if it’s not liked, the fact you have three dogs and a cat doesn’t matter.

Ask for help: Once you get a blogger on side, don’t be afraid to ask for some help. Bloggers talk, and they know their peers. They should be able to direct you towards someone else who will like and cover your music. It’s true the blogging scene has changed, but lots of us are just under pressure – not evil! We’re here to support the music we love, and if that’s you, we’ll be happy to help.