HOLYCHILD do things a little differently for The Shape of Brat Pop to Come

HOLYCHILD - The Shape of Brat Pop to ComeDowning Adderall, pursuing happiness through a feminist agenda and buying men for dollar. This is not your average pop album. Anyone who’s already had the good fortunate to encounter Liz Nistico and Louie Diller, aka Los Angeles power pop duo HOLYCHILD, will know this much already. With their debut The Shape of Brat Pop to Come, the band have defied modern convention with an almighty huff of girl power, doughnut dust and hyperactive adrenaline.

We’re not talking about half-hearted odes to empowerment thanks to a clever marketing ploy. HOLYCHILD are serious in their quest to make girl power a standard in the music industry. Hell, they even trump Spice Girls in their not-so-subliminal message. Not a second goes by where The Shape of Brat Pop to Come doesn’t question the way in which the music industry and media represents women in the 21st Century. From the shoulder jutting stomp of debut single “Happy With Me” to the crashing goodness of “Plastered Smile”, telling it straight is on the agenda.

It is, to say the very least, absolutely glorious. When the realisation that Nistico is singing about discrimination kicks in, you’re already hooked on HOLYCHILD’s mesmeric tunes. Crunching, whooping and above all bopping, opening track “Barbie Nation” is so infectious you’ll have forgotten the existence of all your favourite musicians within the first three minutes of The Shape of Brat Pop to Come. The fundamental message behind this album – that a woman owns her own body - makes it almost unbelievably kickass. You’ll choke, you’ll cry with happiness, you’ll sing into your hairbrush – and then you’ll wonder why in God’s green earth no one has done this before.

Honesty is HOLYCHILD’s forte, and The Shape of Brat Pop to Come sparkles with accessibility. While it’s true many alt-pop Goddesses have broached themes of inequality and injustice in their music, many do so with high-brow lyrics and leftfield instrumentation. HOLYCHILD have tactically approached such topics with honest integrity and chart beckoning melody. The intelligence behind their music is clear, but they’ve successfully cut out any notion of exclusiveness by using a language that anyone can understand. To imagine 9 year old girls chanting about the pitfalls of trying to look like a doll by way of “Nasty Girls” – a very real possibility – is a great thing indeed.

There is only one criticism. The name The Shape of Brat Pop to Come is one word too long. This is the future of pop, period.

Release: 2nd June 2015, Caroline

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