Alice Jemima’s debut lays down an awesome strut

Alice JemimaAlice Jemima has produced the kind of album that's good for anything. It's good for pre-drinks, post-drinks, workouts, long drives, and solitary listening alone in your bedroom. Yet, while it's brilliantly varied, it doesn't relinquish Jemima's awesome trademark strut at any point. For this reason alone, this is a pop album to revere.

The one-time South West based musician has spent plenty of time getting to grips with her chosen direction. Working out of Devon in her early-to-mid teens and with her artistry well supported by her parents, she started to develop her career earlier than most. Though Jemima's touring ability was understandably thwarted by her geography and age, the blog scene soon caught onto her chillingly cool vocal and ability to write blistering melodies, and so too did BBC Introducing.

Despite this, it's taken Alice Jemima a few years to act upon said support. Now based in London and signed to the admirable Sunday Best Recordings and Domini Publishing, the time has allowed the singer-songwriter and producer to truly grow into her boots. Her debut is extremely well rounded for it, and electro pop tracks "Electric" and "Dodged a Bullet" are instant classics.

There is, however another side to Alice Jemima, and it's a little less inspiring. Her cover of "No Diggity" leads the pack of sombre electronica, with "No More" and "Live For Now" providing solid support. Much like The xx these tracks lack bite and can be frustrating in their refusal to break. We're sure some listeners will love them for it, but for DrunkenWerewolf, it's just lacklustre.

Fortunately, the remainder of Alice Jemima more than makes up for it - there's even a calypso turn in the form of "Cocoa Liquor". Previous single "Liquorice" is another favourite thanks to its fizzling underlying beat, and "Toxic" hits the ball home with a tune that won't get out of your head for days.

With her debut album, Alice Jemima has certainly marked her intent to create dazzling pop songs that underpin a stellar, long-lived career. Though occasionally the production on the album lets it down, by and large, she manages to impress here.

Release: 10th March 2017, Sunday Best Recordings


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