Contact the Editor: Tiffany Daniels
For all submissions, content requests, staffing and general inquiries
Contact the Magazine Designer: Niki Zavos MacRae
For all magazine design inquiries
Contact Advertising and Sales: Luke Roberts
For all magazine and website advertising inquiries
How to Submit
Approaching a blogger to cover your music is a tough business. Between egos and general convention, there’s a minefield of etiquette to navigate, and multiple hoops to jump through. Get the formula right, and a decent pitch can lead to exactly what you need: widespread coverage of your music, reaching thousands of readers at a time. Get it wrong, and you run the risk of alienating yourself.
Initially music blogs represented an accessible avenue for unsigned and unrepresented musicians. Over time, that’s changed. Blogs have become pickier about what music they cover, and how they choose to cover it. Some take this to the extreme. Others simply struggle to manage the demand placed upon them.
Here at DrunkenWerewolf we like to think we’re diplomatic when it comes to accepting submissions. Perhaps unusually so. We always judge musicians on their own merit, accept and even encourage unsolicited emails, and veto the slim few - but it’s unlikely gaining the attention of one blog is going to break your music to the masses. Many bloggers take what could be viewed as unjustifiable offense at the smallest mistake. Below, we list some of the core rules to follow when submitting your music to the blogging world.
Contacting multiple bloggers: When possible, it’s best to avoid group and bulk mailouts. An independent email will allow you the time and space to properly engage with your chosen blogger. For larger sites especially this is encouraged. However, reaching out individually to every blog under the sun just isn’t necessary. We said it. We would much rather you spent time on your craft. Bloggers who disagree probably care more about their egos than music itself. Unfortunately, putting that attitude into practice is not going to gain you coverage.
If you do go down the group and bulk mailout route, keep the following in mind:
- Use BCC. Not only does it partially cover your tracks by disguising the bulk mailout as an individual one; it keeps contact details secret. We don’t mind our email addresses being shared – they're available for everyone to see on the website – but that’s not to say other bloggers on your agenda feel the same way.
- Keep your message as generic as possible. Don’t define bloggers by gender or location, but try to remain conversational and friendly. You need to write an email that’s appropriate for everyone on your list, not just the primary candidates.
- Don’t weigh your email down with images and design. It clutters your message, and it can make it seem like a fan subscription service the blogger didn’t sign up for. Keep things fresh, simple and to the point.
Be patient: This is our major bugbear. Repeatedly following up or chasing bloggers for coverage isn’t going to do anyone any good, and if you do so within a short space of time, it’s liable to get you blacklisted. Blogging takes time. At DrunkenWerewolf we receive roughly 300 emails a day. We blog a maximum of 25 articles per week. Do the math: it’s easy to see how our work builds up. In fact, we simply ignore follow up emails – and we bet we’re not alone in this.
Pay attention: By their very nature, blogs don’t cover every genre under the sun. Study your chosen blog and get to know it before submitting your music. Does the blog cover remixes? Do they publish music reviews after a record has been released? Does the blogger have any association with your style of music? It’s important to realise there is no fast track through this process. If you want someone to spend time researching your project, you need to research theirs first.
Don’t be rude: It’s amazing that this needs to be said at all, but here goes. Don’t piss your blogger off. DrunkenWerewolf has received multiple emails from artists claiming the music we cover is crap, and their music will spice things up a bit. There’s no way we’re going to support a musician who doesn’t respect our site, regardless of the quality of their music.
Send us your music: Another obvious one. An email without music is frankly pointless. Do not contact your chosen blogger asking if it’s okay to send them your music: just jump right in there. Try to link to a stream for ease of access, rather than attaching an MP3, and put the link towards the top of your message. At the end of the day, it’s all about the music – if it’s not liked, the fact you have three dogs and a cat doesn’t matter.
Ask for help: Once you get a blogger on side, don’t be afraid to ask for some help. Bloggers talk, and they know their peers. They should be able to direct you towards someone else who will like and cover your music. It’s true the blogging scene has changed, but lots of us are just under pressure – not evil! We’re here to support the music we love, and if that’s you, we’ll be happy to help.