Directed by Emile Frederick, "Never Start" is shot in black and white, initially giving the video a moody, atmospheric feel. Soon, though, the band start waving torches around under their faces in the dark, like a bunch of excitable 8-year-olds camping out in their back garden.
It's a fun video and a perfect accompaniment to the catchy pop-tinged indie of "Never Start".
The three-piece, led by vocalist and guitarist Hannah Joy, and producer and multi-instrumentalist Tim Fitz, with Harry Day on drums, first came to public attention with the release of their debut single "Edge Of Town" in May last year. Sir Elton John declared himself a fan of the song, added it to his Apple Music playlist and aired it on his Beats 1 radio show. Triple J placed the song on high rotation, while in the US, the song has had airplay support on over 30 AAA/Alt stations. To date, "Edge Of Town" has accumulated almost three million streams on Spotify.
"Never Start" is taken from the band's upcoming self-titled debut EP, out 17th February 2017. The Middle Kids EP is being released on Domino in the United States, EMI Australia in Australia and self-released in the United Kingdom.