Nina Persson who has spent the best part of her 20-year career fronting iconic Swedish outfit The Cardigans as well as indulging in her side-project A Camp, returned earlier this year with her debut solo album Animal Heart. Now, several months on, she unveils new video “Food for the Beast".
Directed by Tomas Melinder and made in Persson’s hometown Malmo, the video is a flurry of ethereal lighting, video projections, disco balls and an often wide-eyed Persson. It's a step in the opposite direction compared to the video for “Animal Heart", which employed the rather overdone ‘single-shot-walking-down-the-street’ aesthetic, which hasn't been engaging since "Bittersweet Symphony".
"Food for the Beast" contains enough tenacity and flair to remind us why we've always loved Nina. The densely layered instrumentation changes as much as her wardrobe and there's a level of pomp to her performance that's been lacking in more recent releases. Thought it may be no "Love Fool" or "Favourite Game", this new chapter in Persson's career is definitely worth checking out.
Watch the new video for "Food for the Beast" here:
.Animal Heart is out now through Lojinx/The End Records on 12", CD and Digital and can be found here