Introducing: Mass Gothic

Mass GothicSometimes a name is only a half-truth. While Mass Gothic - the solo project of Noel Heroux, the creator of New York pop-rockers Hooray For Earth - boasts a big sound, there is nothing dark, dreary or macabre about it, at least on his debut album. It's joyous music, underpinned by catchy vocal hooks and fuzzy guitar tones, in the vein of The Flaming Lips and Tame Impala.

The eponymous debut was home recorded across the winter months of 2014 and 2015 and released through Sub Pop in 2016, but it's since gained momentum and earned over a million Spotify streams. Co-mixed and mastered by Chris Coady (TV on the Radio, Beach House) and Greg Calbi (Tame Impala) respectively, the record has a touch of the retro to it.

In May this year, in the same month he supported indie rock megaliths Modest Mouse at a show in Oklahoma, he dropped a new single "Dark Window", securing radio airplay from the likes of BBC 6 Music's Tom Ravenscroft. The track leans a little more towards his 'gothic' side, as it's darker and paired with a music video that looks like footage taken from the trailer of a psychological horror movie. He tours with his partner and creative collaborator Jessica Zambri, whose vocals add an edge of mystery to the music. It is a compelling development to his sound, retaining with it the punchy drum beats and cool distorted guitar.

Listen to "Dark Window" below and find out more about Mass Gothic on Facebook:

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