Introducing: King Princess

King PrincessI regularly find myself having the same argument with one of my close friends - is it what you know, or who you know? I'm a proponent of the former while acknowledging that most success stems from a combination of the two. In the case of King Princess, a Brooklyn-based singer who's exploded out of nowhere with her first single "1950", I have to admit it seems to be largely the latter: "It's who you know," or, to put it more fairly, "It's who you impress."

Mikaela Strauss turned down her first record deal aged only 11 when some of us were still running away from girls and spending our time taking Newcastle United to the Champions League final on Football Manager. Instead, Stauss chose to study piano and vocals with Patrice Rushen at USC's Thornton School of Music. A good move: she's now become the first signing of Mark Ronson's Columbia imprint Zelig Records. Featured on several very generous Spotify playlists (including Today's Top Hits) she's racked up over 20 million streams in the blink of an eye.

Needless to say, it's taken an incomparable slice of talent to get to this point, and the famous fans don't stop there.

But maybe the more exciting fillip to her success was when Harry Styles tweeted her chorus lyric from the single - "I love it when we play 1950" - leading the internet to scramble around to find the source of the phrase. Boasting her rich vocals and the gloriously sleek production you would expect of someone in Mark Ronson's circle, the song is a tale of unrequited love 'told through the lens of queerness'.

Watch the video for "1950" below and find out more about King Princess on Facebook.

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