Introducing: Bela Takes Chase

With a husky, reverb-drenched voice somewhere between Stevie Nicks and Bjorn, and a persona somewhere between woman-child and femme fatale, Bela Takes Chase writes songs that are simple, slightly repetitive and decidedly hypnotic, suffused with a world weary melancholy.

On her debut EP Rough Luxe, solid production and musicianship make her tunes shine, sounding every bit as catchy in a simple guitar and vocals arrangement ("Radiate"), as when backed by atmospheric, low key indie-rock ("Eye Pennies"), or comfortably nestled on a bed of synth pop ("Miles Away", which is reminiscent of Frou Frou in their best moments). You can easily imagine hearing any one of these tunes in a hipster coffee shop or on the stage of some hot music club.

The platinum blonde Australian-born and London-residing singer seems to effortlessly juggle model looks, talent and ambition. Bela Takes Chase certainly seems tailor made for mainstream success. Here's hoping the starmaking machinery won't boil her music down to generic, lowest common denominator slop or spoil her refreshing honesty and easy going charm…

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