"27 Dollars" was directed by Noah Elliot Morrison and set in the familiar streets (and rooftops) of the band's hometown of Detroit. The track is taken from the band's upcoming new album Enter the Kingdom.
Songwriter Matthew Milia explains more about the song and video saying: "While I was writing the songs for Enter the Kingdom, a lot of the subject matter was rather heavy. "27 Dollars" was sort of an escapist reaction against that, allowing myself to indulge in classic power pop tricks that are designed to make the listener feel good. But like a great Big Star song, it's really about an underlying unfulfilled longing that the pop sensibilities hopefully complement and magnify.
When we recorded it with Ken Coomer in Nashville, he was thankfully all about highlighting the catchier elements and making it a moment of pop gratification on the album—handclaps, tambourine, vocal rounds. Shooting the video in Detroit felt right because we returned to the specific landmarks where I had paced around nervously in the first place, like the character in the song—wishing for things he'll never have but feeling very alive due to the desire.”
Enter The Kingdom is out 17th February 2017 on Loose Records.